Perceptions

Pop And Modern Culture

2008-04-24T02:18:00.000-07:00

Why do images, pictures, art have a powerful impact on us?

I think that humans are very drawn to visuals (visually inclined). Even alphabets are simplified forms of visuals (drawings) in the past. It is a form of communication.

Why is the modern world dominated by unrealistic images of the body?

25 thousands years ago, the first sculpture, Venus was formed. It was found 25 thousands years later. It was known to a brain scientist that the Venus was exaggerated because the sculptor wanted to show what matters to them the most, just like the results of the seagulls and the 3 red stripes. While in Egypt, it was to maintain consistency and order, by using a grid. They were obsessed with order that was due to the culture they had. For the Greek, they first created distinctive figures but this didn't last as it bores them. They wanted it to be more interesting, to create "A human more human". They cared alot about the physical appearance. Humans hate reality and has instinct to go further. From what I think, human forms are exaggerated today because of commercial means. They want to create a desired human figure that everyone wants to have. Perfection.

"The pursuit of perfection includes giving up other things. This in itself is a contradiction. Can there be 'perfection' where there's loss? It is the illusory or even falsehood that can be said to be truly perfect.
- Feng Zhengjie"

2008-04-24T02:15:00.000-07:00

Title of work: Motherly Love.

Inspired by my beloved strong mother.

2007-11-09T06:09:00.000-08:00

Advertising Concept - Rebranding Adidas

I changed my central idea of adidas to SPEED.
Break Boundaries.

My mindmap

The initial logos

Chosen logo
The arrow symbolizes speed. I used this arrow because it has a sharp point that seems like heading forward endlessly. The three stripes were kept to represent speed, breaking boundaries and freeing yourself.

After that, I further developed my adidas logos. There’s one adidas logo that has this red color sharp point to show fast speed (which is my central idea)

2007-11-06T07:39:00.002-08:00

WHAT WILL THEY TAX NEXT?

hahahahahaha. i think that this advertisement is really funny. this is so true, it's happening in singapore too.

2007-11-06T06:30:00.000-08:00

Short narrative

This advertisement definitely hits me because of the humour. I think the humour really goes well for this ad and I like it as it gives a new kind of feeling about waterproof cameras unlike normal ads. And the actors were well chosen, there's a huge contrast between the man (nerd) and the women (hot babes) adding more spice to the ad (capturing the audience attention because of 1. the hot babes 2. the scene of the ad which is the beach 3. the nerd).
There's also a suspense (where the hot babes faces totally changed) making the audience wonder what happen (this grabs hold of the audience attention). And when they grabbed hold of the audience attention, they showed the product of the ad which is the waterproof camera.
Lastly, it shows this happy delighted nerd (who we never had expected will take those underwater pictures of the half naked hot babes) looking at the pictures he taken. The last part of the ad really made me laugh hard because of the look on his face. This ad is so much better than just showing the quality and the functionality of the waterproof camera. Therefore, I think that this advert is effective HOWEVER, if they were able to show a little information about how good the quality of the photo taken, it would have worked better.

2007-11-04T23:33:00.000-08:00

The 1st one, I made a font whereby the A looks like a
Mountain and when you combine the last A and S together,
It looks like there’s a hidden shoe. Also, I added the 3 stripes,
To show that adidas always look forward to new things and
Always stay up to trend

The 2nd one, is almost the same like the first one, but this time,
I used a different font to show the stability of adidas and that
No other sports companies can bring them down.

The 3rd one, I used the same font as the first one but this time,
The background has colours of the olympics logo to represent
Victory.

The 4th one has the combination of being stable, undefeatable and
Victorious

As for the last one, I used 3 groups of 3 stripes, representing,
Durability, distinctive, professional, trendy, victorious, well made, cool, bold and passionate

2007-11-01T04:53:00.001-07:00

2 Advertisements that I think that's most effective.

1. Family Healthcare "You Love Your Family" Commercial

This commercial is targeted at families. The spin was treated in a sense that they want to "buy" the trust of the families who are their targeted audience. By doing so, they used clips associating to family love that would struck people's minds that they will really give the best care to their patients just like they would for their own families. The colour used is more to the orange representing warmness and welcoming. Therefore, I think that this advertisement is effective in buying the families' hearts because they know that people love their families more than anything else and would want the best healthcare. Afterall, health is the most important thing in life.

2. Brazilian Toyota

This commercial is targeted at car buyers who doesn't want the car they choose to be flawless.
The spin was treated in the sense that there was suspense in the commercial, to grab their audience's attention. The suspense was created when from the twist,where the guy in the car turned his car to another direction and ignore the pretty lady. It kept the audience wondering why did he turned his car? a pretty lady needs his help and he just ignored her. And at this point of time, he said this sentence, "Have you ever seen a BROKEN toyota?" Immediately, the thought of 'Toyota NEVER break down' is registered in the audience minds. Therefore, it is effective in the sense that the commercial managed to grab what their targeted audience would like about their car which is to be flawless.

2007-10-29T01:16:00.000-07:00

Advertising Concept

NBA logo

Vibrant colors of the NBA logo correlate with the vibrancy of the fast paced game of basketball. The National basketball Association’s logo features Jerry West, also known as “Mr. Clutch” on their NBA logo.

Burger King

The color of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular appearance. The new Burger King logo also tilts the bun halves and the font on an axis making it contemporary and at the same time relevant.

Ferrari logo

The Ferrari logo consists of a symbol of ‘Prancing Horse’ on a yellow back ground, usually with the letters SF. SF stands for Scuderia Ferrari. The Ferrari logo is well known and well recognized by all and especially the fans of motor car racing.
The name of Ferrari and its Logo bring to our mind emotion that we feel about speed and sports cars.

American Express Logo

The American Express logo consists of a simple blue background with easy-to-read text mentioning the company’s name. Originally, there used to be an image of a Viking, which was the company’s trademark. But a few years back, the company changed their appearance to the current simplistic blue and white American Express logo. The text is kept sharp and highlighted in white to attract the focus of the audience. The light and dark blue background ingeniously compliments the text. The 4-color, 2-color, and black and white Blue Box American Express logos each contain a radial gradient specifically created to enhance the text and the background. The size of the logo is a perfect square and a clear space of 1/3 the width of the box is usually kept to ensure the optimum legibility. There is always a registration mark “®” with the American Express logo at the bottom left corner in blue except with the black and white version, where it appear as black.
The famous blue box American Express logo can be seen in every city centre and store throughout the world. It doesn’t matter how simple the logo is, the power of its acceptance is ample prove of the company’s domination in the field of financial services.

Nokia Logo

The nokia logo consists of a very burly slogan, giving the brand a truly strong position in the telecommunication industry. The slogan expresses the company's mission, which is to connect people without barrier and distance.

2007-10-28T01:16:00.001-07:00

Advertising Concept

Mindmap out what I think Adidas is.

Drew out some rough sketches of Adidas logos based on the mindmap.

The logo I've chosen out of the 11 logos.
I kept the three stripes that adidas always use.
However, for the font, i changed it to make the A looks like a mountain
and I gave a little pointy look to the adidas font so that it will look stylish instead
of being too squarish.

2007-10-23T07:23:00.000-07:00

Find Spins in Health Care Advertisements

A Message from Concerned Children's Advertisers: Ice Cream

Spin: Trying to make young kids think that by staying fit, they will be able to chase the icecream truck and get their favourite icecreams.

Family Healthcare "You Love Your Family" Commercial

Spin: MPOWER gives the best family healthcare and that MPOWER loves their patients like they do for their own families.

Get your back, back.

Spin: If you're facing a spine problem, find Providence, guarantee to get your back, back.

Spin: Ebene protects your private parts.

2007-10-21T07:51:00.000-07:00

Spins in Straits Times.

Wednesday

Spin: Srenson solves your hair problem and it's cheap

Spin: Marie bodyline will keep you in shape.

Spin: Glower makes your hair grow and glow.

Spin: 5 minutes = your future financial prediction

Spin: 4 big ticks, the best choice.

Thursday

Spin: Gives the best real boobs enhancement.

Spin: Beyond beauty reveals your beauty with their treatments, instant results!

Spin: Highly absorbable kotex pad takes care of ur menses.

Spin: ForHim will deflates your balloon tummy.

Friday

Spin: Coverderm solves all skin problems.

Spin: Trust Milkmaid, the healthier choice.

Spin: Tatami's massage will make your baby become a genius

Spin: London makes you beautiful from head to toe.

Spin: A touch of zen and your skin will look healthier.

Saturday

Spin: Sleeping on simmons makes you feel cool.

Spin: Revital lets your skin experience the height of rich firmness

Spin: KDK cools your day.

Sunday

Spin: Kidabian, the trick to your inquisitive boy.

Spin: Weil for origins will optimize skin's defenses.

The difference between the wed,thurs and the fri,sat and sunday straits times is:
1. weekends more advertisements.
2. weekends more leisure stuffs (colored comics, sudoku..)
3. saturday straits times have more classified advertisements.
4. weekends 10 cents expensive than weekdays.

2007-10-16T05:03:00.000-07:00

5 cars advertisements

Brazilian Toyota

SPIN: Toyota never breaks down

Analysis: I think that this advertisement would work pretty well because it managed to grab viewers' attention, especially the male by showing this very pretty lady in the starting of the advertisement. The twist (where the guy in the car turned his car to another direction and ignore the pretty lady) spiced the advertisement. It'll make people wonder "why? pretty lady leh?". When people are kept wondering, they'll look forward to see what will happen next. So the advertisement has already captured the viewer's attention. When they succeeded capturing the viewer's attention, the guy said, "Have you ever seen a broken toyota?". This is emphasized to show that toyota doesnt break down. Other than that, the advertisement is also very hilarious.

Suzuki Grand Vitara

SPIN : With suzuki grand vitara, you'll be happy, no matter where you are.

Analysis: This advertisement is targeted on all age groups, even the younger ones. This advertisement is trying to show a happy emotion to their audience, that if you buy this suzuki car, everyone would be happy. The advertisement shows people from all around the world driving the same suzuki car, singing the song 'A wonderful world'. Somehow, I think it's trying to make people think that while driving this car, it will make you happy and think that the world is nice (which isn't to me).

CITROEN C4 Transformer

SPIN: Your citroen c4 will work wonders, just like a robot!

Analysis: Though this advertisement concept is rather common nowadays but I think it still works. It's cool, wayyyyy too cool. Suitable for this technology world. It makes the audience to have this desire to buy this car. It makes people think "to have this car is a cool"

Ford Mustang (1968)

SPIN: Drive ford mustang, it'll make you feel young.

Analysis: This advertisement is made way back during the 1968. The advertisement is trying to make people to think that the Ford mustang is a must have and that it will definitely make you happy by showing the happy faces of the actors. It made the car seem like a need for daily life.
There's also one part of the advertisement that shows this old man with this young lady in the car (which is quite rare to see), this is trying to make audience think that driving this car will make you feel young.

Mercedes

SPIN: Mercedes with a monsterous engine, powered up for the whole day.

Analysis: This advertisement is trying to show how powerful the mercedes' engine is. To show how powerful the engine is, they used a monsterous monster. Most car buyers are quite precise whether the engine of the car is good or not, so this advertisement will persuade the buyers to buy the car.

What do I think of consumerism towards the automobile is like in Singapore?

Well, basically I think that what Singaporeans are looking is whether the money spent on a car is worth it. They are also cautious about the engine of the cars, whether is it comfortable, how many seaters, which country the car comes from, the durability and save petrol.

2007-06-23T02:01:00.001-07:00

Design Fundamentals

Flight
I like the one where this butterfly is flying high up above the clouds which is rather impossible in reality. But, because of its impossiblity, I think that someday, I will be like the butterfly, changing the impossible to possible. (I Hope So)

Kiss
I like the picture with two dolphins kissing together because I myself love dolphins alot :D!

Water
There's one picture that seems like a repeat pattern of a wave but i differ them by using negative and positive. I like that one.

2 more days and sch's gonna reopen.
mixed feelings. HAHA.

2007-05-22T12:47:00.000-07:00

Design Fundamentals.

2007-05-06T03:58:00.000-07:00

Design fundamentals

A(i) forms for nature

ii) design inspired by forms of life

B) From a screen shot of motion graphics clip or any illustration, graphic design or artwork, study how -visual contrast, -colour and -textural elements has been used to enhance the visual message.

Visual contrast

The background has a less saturated blue compared with the visuals (more saturated blue)

Color

Colors used are mainly dark blue and light blue combined with small areas of black, white and red.

Textural Elements

Smooth and flexible feel but edgy at some parts.

2007-04-29T10:54:00.000-07:00

http://www.youtube.com/watch?v=tr35VBPaIcY

unique. mysterious.